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Fluid Changes Focus to Rec and Fishing Markets for 2015

Fluid Kayaks began by producing whitewater kayaks more than a decade ago and have released new models designed by owner and designer, Celliers Kruger on an annual basis. After achieving worldwide acclaim for its designs, after 12 years it's taking a break.

"Instead of having a deadline, I decided to break the cycle to design in my own time."

"I realized that the industry norm of releasing new models each year at a specific time is not conducive to the creative process," says Kruger. "Instead of having a deadline, I decided to break the cycle to design in my own time."

The company's existing range of whitewater kayaks will continue to be available in the South African market where they are produced. Globally, Fluid's whitewater kayaks are still available through dealers, including the Do It Now whitewater sit-on-top. The new range of whitewater kayaks, which will be produced in South Africa, will retail online direct to the public, in due course.

Fluid's recreational and fishing kayaks have until now, been exclusively available in the South African market. The entire range will be available in Europe and the USA beginning in early 2015.

"We've built our reputation on innovative designs and this is not going to change," says Kruger. "We've returned all manufacturing to South Africa, and we're excited to introduce our recreational and fishing kayaks to the international market. I'm looking forward to the time without deadlines to redesign our whitewater range."

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