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Who's talking about you? The Playak Factor tracks the online attention for paddling athletes and brands by scanning more than 1500 paddling sites for your personal names and brand names, and weighing the matches by site importance, clicks and text position.
- Kai Lenny: 1,720 (Naish)
- Eric Jackson: 1,244 (Jackson Kayak, Kokatat)
- Connor Baxter: 1,143 (StarBoard)
- Zane Schweitzer: 1,037 (FCS, StarBoard)
- Jim Sammons: 1,008 (Jackson Kayak, Kokatat)
- ...full list...