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Who's talking about you? The Playak Factor tracks the online attention for paddling athletes and brands by scanning more than 1500 paddling sites for your personal names and brand names, and weighing the matches by site importance, clicks and text position.
- Kai Lenny: 736 (Naish)
- Dane Jackson: 370 (Jackson Kayak, Kokatat)
- Sophia Bartlow: 339
- Zane Schweitzer: 263 (FCS, StarBoard)
- Nikki Gregg: 261 (NRS)
- ...full list...