Blue Planet Surf Gear got its start in 1993 on the island of Oahu. Founder Robert Stehlik was a business student at the time and created the brand and business plan as a college project at the University of Hawaii. The concept was simple: unique surfwear and equipment from Hawaii- for surfers, by surfers.

The name was inspired by the view from an airplane window returning to Hawaii from the mainland. We live on a Blue Planet, more than two thirds of earth is covered by water. The oceans absorb significantly more carbon dioxide than all the forests in the world combined. Many countries are protective of their land based resources but the oceans are too often abused and seen as an endless reservoir of fish and a boundless receptacle of pollution.

As surfers, the ocean is our playground and we need to act as its shepherds. As a business, we do our best to use environmentally responsible materials, conserve energy, recycle and try to minimize the impact on the environment and the oceans. We encourage our customers to do the same.