Support American Whitewater! Support American Whitewater!

[please login to make this ad block disappear]

Liquidlogic Moves to Direct-only Sales

Good luck finding your favorite Liquidlogic kayak on the shelves of your friendly local kayak shop, or any dealer for that matter. Just months after Fluid announced a similar move, Legacy Paddlesports sent a notice to its retail partners that whitewater brand Liquidlogic will become a direct-to-consumer brand...

Now available in direct sales only.

"Changing the way we sell kayaks has been the hardest decision I've been part of since joining the industry,


The direct-to-consumer move will take place beginning October 1, 2014.

"While this has not been an easy decision, we, along with our investment partners feel that having a direct message to the end consumer will allow for future growth not only for us but for the sport of whitewater kayaking," executives say.

In its letter to retailers, Legacy states that, "In the past five years we have experienced a reduction in the number of retailers (US) participating in the sport, along with a massive growth of manufacturers all battling for floor space, marketing dollars and sales. With a direct to consumer distribution plan we hope to invigorate the sport and provide the kayaking community with a vast array of kayak designs to fit their particular interest."

Recently moving into Legacy's new manufacturing facility, Liquidlogic has long been a whitewater brand favored by many, especially core boaters pushing the envelope.

"The hard part of this transition," the announcement continues, "is the move away from you, our retailers, who have been at the core of the business from the beginning, and with whom we have formed many strong relationships."

"Changing the way we sell kayaks has been the hardest decision I've been part of since joining the industry," says company co-founder Shane Benedict. "Our dealer partners have been a huge part of our success as we developed Liquidlogic, but this move is what we feel is right for the company as a part of the sport of whitewater kayaking, and as a responsible employer."

Legacy will continue providing Native Watercraft's line of fishing kayaks through current channels of distribution and has no intention of changing its existing sales model.

"Kayak fishing is a rapidly growing sport with an established yet expanding dealer base," says Benedict. "We will continue developing the brand to provide functional, profitable and innovative boats that excite your customers."

Info: www.liquidlogickayaks.com
Paddling Life News on Playak is © and presented by:

 

Login to post here

dbriggsc2 added a video. 10 hours 29 minutes ago

89Worlds K1W Myriam Fox Jerusalmi Dana Chladek...

Video by dale briggs footage Featuring Myriam Jerusalmi (Fox) Dana Chlagek Cathy Hearn 89Worlds K1W Awards Myriam Fox-Jerusalmi 1st Dana Chladek 2nd...

danejackson added a video. 11 hours 40 minutes ago

#BARRELED #2020

PRS added a video. 16 hours 47 minutes ago

Safety Tape vs Snake Sling vs Cobra Sling

We check out the differences between the Palm Equipment Safety Tape, Snake Sling and Corba Sling. Which one are you taking in your pocket?...

EJ added a video. 19 hours 8 minutes ago

EJ’s non-fishing Fishing day

Sometimes the fishing isn’t the experience. This was one of those days. It was still a great day on the water. Made a new friend too. #ericjackson...

aztronsports added a video. 20 hours 48 minutes ago

Soak up the sun worry-free with our Papillon...

Whether you’re catching waves or relaxing on the beach, our quick-dry fabric offers full UPF 50+ UV protection. Tailored for warm water adventures,...

supzero added a video. 22 hours 19 minutes ago

Paddling For Life: Tomás Lacerda NSP Team Rider...

If you love Stand Up Paddling, subscribe to our channel! https://www.youtube.com/c/Totalsup?sub_confirmation=1 -------------------------------------...

supzero added a video. yesterday

EMPOWERED WOMEN, EMPOWER WOMEN

paul.robertson added a video. yesterday

Palm Groms go to Galway Fest

We had a blast at Galway Fest recently, showing up in full force with our team paddlers and crew of Palm Groms from our mentorship programme. Thanks...

Surfrider Foundation
See the AUP for our Acceptable Use Policy and a Privacy Statement. Verein Playak is responsible for all editorial content on this site (including all graphics). No part of this site may be duplicated in any way without explicit permission from Verein Playak. Verein Playak takes great care to only publish original content, but since part of the content is user generated, we cannot always guarantee this 100%. If you notice any copyright violations, please let the editors know through the contact form and they will take appropriate action immediately. As a news and information platform, we republish small text snippets and thumbnail images, but always link to original content on other sites, and thus aim to adhere to a 'Fair Use' policy. If you believe we violate this policy in any particular case, please contact us directly and we'll take appropriate action immediately.