support unicef Support American Whitewater!
Brave Browser

[please login to make this ad block disappear]

Lifetime Products Acquires Emotion Kayaks

3396   0   2   0   0  
 
Lifetime Products Acquires Emotion Kayaks - _lifetime_1324572700
Lifetime Products Acquires Emotion Kayaks - _emotion_1324572702

Industry News

Release Date
November 16, 2011
Brand
Lifetime
Location
Clearfield, UT, USA

Read More

Lifetime Products, a worldwide Utah-based manufacturer of sporting goods equipment, announced today that it has acquired the assets of Pennsylvania-based Emotion Kayaks, adding the company's innovative kayaks to Lifetime’s extensive line of water sports products.
“With the recent tax incentive from the Governor’s Office of Economic Development we received to expand our manufacturing capabilities in Utah, we will be expanding our blow-molding facilities,” said Lifetime President Richard Hendrickson. “These new facilities will be used to manufacture more kayaks to meet demand for this growing product line.”

Lifetime has agreed to purchase all of Emotion Kayaks’ assets, including its intellectual property, trademark portfolio, manufacturing equipment, inventory and its retailer contracts. Now, kayak products previously distributed by Emotion Kayaks will be manufactured at Lifetime’s headquarters and manufacturing facility in Clearfield, Utah.

Emotion Kayaks has strong brand recognition in the industry and offers a variety of kayak equipment and accessories. Over the years, Emotion Kayaks has received various awards and recognition from outdoor sports enthusiasts for their quality products and innovative designs, including the 2010 Outside Magazine “Gear of the Year” winner.

Hendrickson said, “When we combine the successful designs, brand, and specialty channel distribution of Emotion Kayaks with Lifetime’s world-class manufacturing model with global capabilities, we have a recipe for great success and growth in kayaks.”

Thomas Strauss, President of Emotion Kayaks, will be joining the Lifetime team and will play a key role in the transition and new category development. This kayak product addition will complement Lifetime’s Water Sports lineup, which currently includes sit-inside, sit-on-top, tandem and youth kayaks, as well as paddleboards. With the acquisition of Emotion Kayaks, Lifetime will be one of the largest kayak manufacturers in the world.

Currently, Lifetime kayaks are available in sporting goods retailers nationwide. The new kayak models from Emotion Kayaks will be available beginning Spring 2012 in sporting goods stores, and specialty stores such as REI and Cabela's.

Celebrating its 25th anniversary, Lifetime Products, Inc. was established in 1986 and is a privately-held company headquartered in Clearfield, Utah. Lifetime’s products are sold in 58 countries. Lifetime is the world’s leading manufacturer of polyethylene folding tables, chairs, and residential basketball hoops. With other offerings from outdoor sheds and carts to kayaks and soccer goals, Lifetime continues to develop innovative products.

Sponsors

Palm

Login to post here

supzero added a video. 15 hours 46 minutes ago

Flex Day

A little flex day fun on the 12 foot Search

EJ added a video. 16 hours 18 minutes ago

EJ's Strokes and Concepts- C Stroke

Not your typical Duffek... Learn to propel the boat forward while turning it at the same time! this is another "paddle dexterity/spin momentum"...

EJ added a video. 18 hours 9 minutes ago

Airboat Transports Fishing Kayaks to Remote...

"Worm" from Camp Lester down on the Kissimmee Chain takes Drew Gregory, Thomas, and EJ up a remote creek to kayak fish... it didn't disappoint! Epic...

dfusilli added a video. 19 hours 59 minutes ago

Demshitz Cali Reunion

In early July 2019 an amazing crew of demshitz reunited! We spent one amazing week running a few of shrig rivers in California! These times become...

paul.robertson added a video. 22 hours 9 minutes ago

Bren's Park Jam - Pinkston

The final leg of Bren's Park Jam was an absolute delight. Low temperatures and high stoke was the order of the day at the Pinkston whitewater course...

paul.robertson added a video. 2 days ago

Bren's Park Jam - Tees Barrage

The Park Jam heads up north to the Tees Barrage, this park is split up into two channels. The long channel gives out some great rapids and freestyle...

Hillar has a new avatar. 2 days ago
Hillar shared a photo. 2 days ago

100 kilometres of interesting and, at times, extreme river

In 24 hours cross the 100 kilometres of interesting and, at times, extreme river. It's an awe-inspiring challenge for all canoeing friends

See the AUP for our Acceptable Use Policy and a Privacy Statement. Verein Playak is responsible for all editorial content on this site (including all graphics). No part of this site may be duplicated in any way without explicit permission from Verein Playak. Verein Playak takes great care to only publish original content, but since part of the content is user generated, we cannot always guarantee this 100%. If you notice any copyright violations, please let the editors know through the contact form and they will take appropriate action immediately. As a news and information platform, we republish small text snippets and thumbnail images, but always link to original content on other sites, and thus aim to adhere to a 'Fair Use' policy. If you believe we violate this policy in any particular case, please contact us directly and we'll take appropriate action immediately.