(Durango, Colorado. Unedited press release from Kent Ford) The Kayak Roll is perhaps the most sought after skill of kayaking. Paddlers know that a roll gives them confidence and control. But learning (or teaching) the roll can be an exercise in frustration. No longer. Providing a clear and precise rolling lesson is the latest video from Kent Ford’s Performance Video.

The Kayak Roll demonstrates and explains a smooth and effortless roll. Crystal clear underwater footage, animation, and explanations make this a video you don’t want to miss! This two part video is designed for every skill level, beginner to teacher. The progression section presents a step by step learning experience enabling you to learn an effortless roll from scratch. The diagnostic section offers solutions to help you tune-up or teach that labored roll.

The video targets whitewater and sea kayakers of all skill levels. Hosts Dan Crandall, Mary DeRiemer, Phil DeRiemer, and Kent Ford walk the student and prospective teachers through instruction filmed on the beautiful rivers of Northern California, ensuring pristine scenery and audio quality.

In addition to the video, beginners now have an online resource for their first lessons in rolling a kayak. Performance Video’s free online eBook is aimed at beginner paddlers to help them develop skills for rolling and precision paddling.

From years as a coach on the U.S. Slalom Team, Producer Kent Ford is accustomed to explaining paddling technique. "The roll is the cornerstone for paddling improvement for every serious paddler", explains Ford. "The progression we describe will help any paddler eliminate years of learning by trial and error. I am so sure that our video is guaranteed!"

Writer Kent Ford is well known in the outdoor video world, having already reached an estimated half-million viewers with his instructional materials. He is also one of the most recognized personalities in the sport: his unique background includes twenty-five years of international whitewater racing and coaching, and almost that much experience teaching recreational boating to all levels of paddlers. He is a veteran of over 350 rivers in 27 countries.

Director and Videographer John Davis has worked in educational video creation for almost 20 years. He is also an avid outdoorsman, capable of capturing the nuances of the sport. John and Kent have worked together on 16 other productions including Performance Sea Kayaking and Breakthru!

Performance Video is dedicated to providing high quality video instruction on outdoor sports—developed with the cooperation of top instructors in each discipline. Performance Video’s instructional paddling programs provide the perfect on-the-water preparation, instruction, and review.

The Kayak Roll (52 minutes) is available from your local paddlesports retailer for only $29.95. For more information contact Performance Video at +1 (888) 259-5805 or www.performancevideo.com.

Contact for interviews and information: Kent Ford, Performance Video, +1 (970) 259-1361

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Kent Ford
http://www.performancevideo.com
+1 970-259-4148 fax
+1 970-259-1361