You can’t really kayak without a paddle.
The two go hand-in-hand. So it makes sense, then, that longtime kayak maker Jackson Kayak recently completed the purchase of similarly venerable paddle maker Werner Paddles. The new alliance signifies a powerful partnership that is built on shared values and a commitment to excellence.
“We have a strong team, a very large facility, and our location is ideal for growth,” says Peter Hausin, CEO of Jackson Kayak, now the parent company of both brands. “We knew that we would be stronger if we were a larger company, so we are thrilled to now be joining forces with Werner, one of the premier brands in paddlesports.”
A meeting between Bruce Furrer, longtime owner of Werner Paddles, and Tony Lunt, co-founder and majority owner of Jackson Kayak, solidified the alignment of business values and reinforced the shared dedication to paddling, employee and community support, and delivering quality products. “After meeting with Tony, I quickly learned of his long-term involvement in paddlesports, his belief in supporting employees, and his commitment to producing the highest quality products,” says Furrer. “I’m comfortable Werner Paddles is in good hands.”
Moving forward, both companies’ sales and marketing teams will continue to operate independently, remaining committed to delivering the highest quality services to their customers. Paddle production will transition to the Jackson location in Sparta, TN. “We know that it is critical to preserve the individuality of each brand,” says Hausin. “We can be a stronger and more efficient company together, but we will not abandon the uniqueness of these two stellar brands.”
The alliance between Jackson Kayak and Werner Paddles, adds Hausin, represents a powerful collaboration that leverages their shared values, manufacturing expertise, and commitment to delivering exceptional paddlesports products.