As Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'

As Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off' 

Perception Kayaks pokes fun at its budget competitors

So you want some fun in the great outdoors, and you paddle out into the nearest lake in that bargain single-seater boat you bought at the warehouse store. The beginning of a blissful day?

Nope. Unfortunately, the craft turns out to be an uncomfortable, leaky hunk of junk. Or worse, it’s really just a bunch of pool noodles strapped together or a sawed-off version of a Porta-Potty. And you, weekend adventurer, realize you’ve been yakked off. Hard.

In this cheeky three-minute video for Perception Kayaks, there’s a strong “don’t be fooled by imitations” message along with a sales pitch for the Confluence Outdoors-owned brand.

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.