Point 65 Sweden’s innovative, modular, take a part sit on top kayak, the Tequila! has been selected as a finalist in the ISPO Brand New Award!!! Among 305 nominated for the ISPO Brand New Award, the Point 65 Tequila! was one of seven
selected finalists in the hardware category.
The Tequila! is already a commersial success and will be available throughout the world at paddle sports specialist as
well as out door retailers such as REI (USA), Decathlon (Europe) and Anaconda (Australia). The Tequila! was designed by Magnus De Brito and will be displayed in the ISPO Brand New Village at ISPO 2010,
February 7-10 in Munich.
What is Point 65 Sweden?
Point 65 Sweden, founded in 1996, is the leading kayak brand in Northern Europe and one of the fastest growing kayak
companies in the world. Nigel Foster, the world renowned paddling personality, heads Point 65’s R & D -department.
Point 65 offers 15 different models, from affordable recreational to state of the art composite touring kayaks.
What is ISPO Brand New?
ISPO is the worldwide biggest trade fair of the sporting goods industry with 60,000 trade visitors and almost 2,000
exhibitors.
For 10 years ispo BrandNew is regarded as the barometer of future trends and will be presented at the ispo winter 10
for the 19th time. The competition aims to give young entrepreneurs with their sports products a stage where they can
introduce themselves to the market. For that purpose the best products receive a booth at ispo and are promoted in
numerous means of communication. Get inspired by the best innovations of the worlds biggest start-up competitions
in the sporting goods industry.
For more information please contact:
richard.ohman@point65.se
+46707563326
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Point 65 Tequila! finalist at ISPO Brand New Awards
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