support unicef Support American Whitewater!
Brave Browser

[please login to make this ad block disappear]

Fluid Kayaks Selling Direct - Free International Shipping

Let your fingers to the shopping. That's the premise Fluid Kayaks is taking as it's rolling out a new direct online sales model, letting consumers purchase their boats direct with the click of a mouse.

Putting a Fluid boat to the test...

"By engaging directly with end users, we're able to get more direct feedback on what they like/don't like and what they want."

"There's something really satisfying about online shopping - especially when it's for a kayak," says owner Celliers Kruger, who says delivery time will only be two weeks. "Plus, it means we can pass on up to 20-30 percent savings onto consumers, making our kayaks now more affordable than those of any of our competitors. It's better value, offers consumers more to choose from and direct contact with our sales team."

Kruger adds that its already strong dealer program is still in place, and that the new model has already led to increased sales. "Some dealers see our direct selling as a threat, which is natural, I guess, so right now we have fewer dealers than in the past," he says. "But as soon as we started selling direct, sales of all our models increased, with the exception of playboats and creekboats. Dealers were pretty stuck on just ordering our playboats and creekers in the past, and didn't give the rest of our line-up any chance in their shops. Now that we engage directly with end users, it's clear what the market actually want from us. Which is quite different from what dealers believed - or what they wanted to make us believe - the market wants."

Kruger believes the move will help dealers realize that there is a real demand for all of Fluid's boats, and that they'll see the number of dealers ordering its boats increase as a result. "We are not undercutting dealers," he says. "A good dealer can certainly provide more hands-on customer support and advice to clients. So there is no reason for a dealer to feel threatened by our direct selling model.

Direct selling also enables Fluid to reach potential customers where they never had dealers before, he adds. It also leads to savings for the end consumer. "By cutting out the middle man, we also save some money which we pass on to the customer, enabling us to offer better prices on our kayaks," he says. "And by engaging directly with end users, we are also able to get more direct feedback on what they like/don't like and what they want."

"Customers get a premium kayak at below-premium prices, delivered to their door. So it's simple economics - good value for money."

In the longer term, he adds, the new business model will enable Fluid to release more new models more often, which he says also benefit the customer.
 
Paddling Life News on Playak is © and presented by:

 

Sponsors

Palm

Login to post here

corran added a video. 11 hours 52 minutes ago

Cafe Moment Volume 9 - first powder

5yr old goes snowboarding for the first time in powder with a swallowtail Soul Stick snowboard.

supzero added a video. 18 hours 7 minutes ago

APP World Tour - Live Webcast

ntroutman added a video. yesterday

West Cherry Creek: California- Wild and Free...

This summer Dane Jackson and I met up in California to run down the famous West Cherry Creek. This was fun time down the run and I was absolutely...

corran added a video. yesterday

Cafe Moment: Vol 8 Little Ripper fun

5yr old Kailix Addison having fun on his 105 swallowtail, mixing it up on his first powder and black slope runs.

PaulClark added a video. 2 days ago

Finding Water (an intro)

Water water everywhere. Paul Clark SUPPAUL searches for adventure on a paddle board. Locations featured include Japan, Oregon, Reno, Washington,...

dbriggsc2 added a video. 2 days ago

Lower Gauley Surf 1996 River Runners Series

EJ added a video. 3 days ago

EJ's River Running Basics- Safety and Throw Rope

#EricJackson #Kayaking #Fishing Visit our website https://jacksonkayak.com/ Subscribe our YouTube Channel https://www.youtube.com/user/ericjack......

EJ added a video. 3 days ago

EJ's River Running Basics- River Classification

#EricJackson #Kayaking #whitewater #riverrunning Subscribe our YouTube Channel https://www.youtube.com/user/ericjack... Connect with Us...

See the AUP for our Acceptable Use Policy and a Privacy Statement. Verein Playak is responsible for all editorial content on this site (including all graphics). No part of this site may be duplicated in any way without explicit permission from Verein Playak. Verein Playak takes great care to only publish original content, but since part of the content is user generated, we cannot always guarantee this 100%. If you notice any copyright violations, please let the editors know through the contact form and they will take appropriate action immediately. As a news and information platform, we republish small text snippets and thumbnail images, but always link to original content on other sites, and thus aim to adhere to a 'Fair Use' policy. If you believe we violate this policy in any particular case, please contact us directly and we'll take appropriate action immediately.