Jackson Kayak Jackson Kayak

[please login to make this ad block disappear]

Teva Pulls Out of Mountain Games

Teva Pulls Out of Mountain Games


Longtime Teva Games
fixture Eric Jackson
looping it up in front
of the crowd.
The Teva Mountain Games are the Teva Mountain Games no more. They'll still be around, just not with Teva as a sponsor. Teva president Joel Heath announced Nov. 28 that the footwear giant is pulling out of the Games after an 11-year run. PL checks in with Heath for the lowdown...

"It's time for a change," says Teva president Joel Heath, who started the Games in 2002 and sold them to The Vail Valley Foundation in 2008. "Marketing has really changed from when we started the Games. Back when we started events were the way to get and create communities. Today's digital mediums can come together to do the same thing."

After investing more than $8 million into the Games over the past 11 years, growing it into an international showcase for adventure sports drawing 3,000 athletes every June to Vail, Heath says Teva is now directing more of its marketing budget into athlete promotions and initiatives to support its online presence and branding.

Highlighting the Games every year were the paddling events, held on Gore Creek, Homestake Creek and the Eagle River. "I'll never forget the first year we did the Homestake Race," says Heath. "It was amazing that we managed to pull it off. It was always the big dark horse of will we have enough water or not?"

The same held true for the freestyle event on Gore Creek, which led to the creation of the Vail Whitewater Park. In the past few years Teva also added SUP events to the mix.

"Kayaking and paddling are still extremely important to us," says Heath, adding that from a personal standpoint the Games and First Descents, a Vail-based nonprofit providing outdoor opportunities for kids with cancer, are two of his proudest accomplishments.

Last February, the event branched into winter sports, including such events as ice climbing, ski mountaineering and snow biking. The Vail Valley Foundation is still planning to hold the Feb. 8-10 Winter Mountain Games with Eddie Bauer as presenting sponsor.

Vail Valley Foundation vice president John Dakin told the Denver Post that the foundation is working to secure a title sponsor for both the Winter and Summer Games. "We don't have a final resolution as it relates to summer, but we are very hopeful we will have something to share in the future," he said.

And no one wants the Games to continue and succeed as much as their founder, Heath. "No way do we want them to go away," he says. "We're confident they have things in place to move the Games forward. They hold a special place in my heart and the event still has a ton of value...that's not why we left. We're just moving in a different direction. Our goal was always to get the kid off the couch, and I think we achieved that."
Paddling Life News on Playak is © and presented by:

Sponsors

PalmJK

 

NRS

Login to post here

LachieCarracher added a video. 11 hours 55 minutes ago

Triple Drop, Mekong River - Laos

Principal Cinematography by Luke @ Mckinney Makes Media, Secondary shots by Lachie Carracher, Lissa Hufford - Paddler Mr Sam Ricketts

EJ added a video. 22 hours 38 minutes ago

Fishing for Musky | Kayak Fishing in Quebec

Want to know how to catch big Musky in the pristine waters of Quebec? In this short film the team from Jackson Kayak join Dan and Manny Joseph for...

KarenWoodard added a video. 2 days ago

The Wild President

President Jimmy Carter grew up in awe of nature's wonder. But it wasn't until he first paddled the Chattooga River that he understood the power and...

supzero added a video. 2 days ago

Lara Claydon: SUP and Cliff Jumping in Maui

Standup paddler Lara Claydon goes for a family paddle at Ka'anapali Beach in Maui and does some cliff jumping.

Todd Wells added a video. 2 days ago

For Snowy

Doyka commented on a review for Mongoose 4 days ago

Where did you buy a backband for the Mongoose? I need one for mine and I can't find it anywhere?

Buenalinea added a video. 4 days ago

Krakonošovo Labíčko 2017

Krakonošovo Labíčko is an extreme kayak race located on the north of Czech Republic at the Labe river. The water is damm release once per two years...

ntroutman added a video. 5 days ago

Outlet Falls- Wild & Free Tour

Hanging out in the Pacific North West, which has been getting slammed with one of the wettest springs in history, finding whitewater is not a...

Palm Orbit Rand Shock
See the AUP for our Acceptable Use Policy and a Privacy Statement. Verein Playak is responsible for all editorial content on this site (including all graphics). No part of this site may be duplicated in any way without explicit permission from Verein Playak. Verein Playak takes great care to only publish original content, but since part of the content is user generated, we cannot always guarantee this 100%. If you notice any copyright violations, please let the editors know through the contact form and they will take appropriate action immediately. As a news and information platform, we republish small text snippets and thumbnail images, but always link to original content on other sites, and thus aim to adhere to a 'Fair Use' policy. If you believe we violate this policy in any particular case, please contact us directly and we'll take appropriate action immediately.