Outdoor Retailer 2009

by seanymph . Updated: 5 years ago

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Mad River Canoe: Easley, S.C. (July 20, 2009): "Going Green". For some, it's a fad. For others it's a mission. For Mad River Canoe, it's not as much a matter of fashion as it is principle. For the newest concept boat, Mad River Canoe decided to take a journey of discovery: to figure out what they are doing right and what they can do better. The journey was fruitful. The findings were many. And the cumulative result is the Malecite ECO.