I sometimes do a fair few miles in my van for work, and i agree with nitrodude ive seen so many cars just this last week with boats on the roof, granted there not all playboats or creekers. but most would be suitable for WW.
Like adrian said its not that expensive once your into it. Yes there is the economy crisis and it hits some people harder than others, but unless your new to the sport, replacing a bit of broken or well used gear shouldnt cost that much. I just bought a set of atx paddles from ebay for £100
and i was looking at other stuff aswell like cags, lids etc. And there is so much to choose from and not all of it used and battered. Also there is so many companies in the UK doing starter deals or throwing in half price gear when you buy a new boat etc etc
My old man just bought a boat and gear for my brother from a magazine add it, cost £350 for boat, deck , paddle and vest plus some tit bits. One persons loss is anothers gain.
Also look at the cost of other types of kayaking, buying a playboat is cheaer than a sea kayak and a slalom boat at around £1000 a go.
I think people might be a little less inclined to spend there hard earned cash on something they use a few weeks of the year but for the boys and girls who are really into WW, and are out there every weekend and a couple of times a week, spending a few extra quid on something that will make your day more enjoyable and maybe safer will still be the done thing. I certainly will anyway.
matt